The Wendy’s Company has announced that its Board of Directors has appointed Robert D. “Bob” Wright as Wendy’s President and Chief Executive Officer. He will also join the Company’s Board of Directors.
Mr. Wright brings extensive leadership experience across the quick-service restaurant industry and a strong track record of driving operational performance, business transformation and growth. Most recently, he served as President and Chief Executive Officer, as well as a member of the board of directors, of Potbelly Corporation, where he led a period of meaningful growth, expanding the brand’s footprint and developing one of the fastest-growing digital platforms in the restaurant industry. His prior experience includes multiple senior leadership roles at Wendy’s, including as Executive Vice President, Chief Operations Officer, as well as leadership positions at Charleys Philly Steaks, Checkers Drive-In Restaurants, Inc. and Domino’s Pizza, Inc.
“Following a thorough and comprehensive search, the Board is confident that Bob is the right leader to guide Wendy’s into its next chapter, and we are excited to welcome him back to the Wendy’s team,” said Chairman of the Board Art Winkleblack. “He is a proven operator and brand builder with deep industry expertise and a results-driven approach that aligns with our strategic priorities. Bob has strong support across our franchise community, and we look forward to partnering with him to further strengthen the business and drive long-term value for our customers, franchisees and shareholders.”
“I am honored and energized to return to Wendy’s at a pivotal moment for the brand,” said Mr. Wright. “Since Dave Thomas founded this company, a commitment to quality has been at the heart of how we serve customers and operate our restaurants. Wendy’s is an iconic brand with a strong foundation and significant opportunity ahead. I am focused on elevating the customer experience, advancing operational excellence, and strengthening the franchisee financial model to deliver sustainable, profitable growth. I believe the best days for Wendy’s are ahead.”
As part of this transition, Ken Cook will continue in his role as Chief Financial Officer.
“On behalf of the Board, I also want to thank Ken Cook for his leadership as Interim CEO during this important period,” added Winkleblack. “Through his leadership, Wendy’s established the Project Fresh strategy to strengthen the foundation of the Company and begin the turnaround of this great brand. His steady hand and commitment to the business have been instrumental, and we look forward to his continued leadership as Chief Financial Officer. I also want to recognize Suzie Thuerk, our Chief Accounting Officer, for stepping into an expanded role during this transition, as well as our management team, employees and franchisees for staying focused on driving the business over the past several months.”
