Antonio Lucio joins PayPal as Chief Marketing & Corporate Affairs Officer.
Antonio recently served as Chief Marketing and Corporate Affairs Officer at HP Inc.
Antonio rejoined HP in 2024, having served as Chief Marketing and Communications Officer after the separation of Hewlett-Packard Company in 2015. Under his leadership, the company reframed its vision, mission, and brand while growing revenue and market share.
Throughout his career, Antonio has been successful in driving growth by building businesses, brands, and marketing teams that have stood the test of time, working with some of the most recognized companies and iconic brands across multiple industries. In addition to HP, he has held Global CMO roles for Meta and Visa and the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo.
A prominent thought leader in marketing transformation, Antonio has earned accolades including induction into the American Advertising Federation Hall of Fame (2023), the Forbes Most Influential CMOs Hall of Fame (2022), and the American Marketing Association Hall of Fame (2022). He stands out as one of the few to receive all three prestigious honors, marking him as a leading figure in the field.
Antonio is an advocate for diversity, equity, and inclusion. His efforts have been recognized by ANA/AIMM, AdColor, Adweek, and PRWeek, among others. He is the co-founder of Virtuosi LEAP, a development program designed to advance marketing practice through transformational leadership skills and DEI. He also serves as an Executive Fellow at Yale SOM and mentors some of the world’s leading CMOs.
Born in Spain and raised in Puerto Rico, Antonio earned his bachelor’s degree in history from Louisiana State University.
